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Johnson Johnson will demonstrate concern for consumers by removing the slightest danger of risk to their lives The company is likely to bear expenses caused by tampering , not flaws in the Johnson Johnson ?s products
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In any case , a drop in the market share could be dramatic , and sales of other products in this line could drop , too , because not all customers will be well-informed about the details of the scandal and would be confused as to which product was tampered with In case of the recall , the company will have to bear the costs , but it is the only move that can save the corporate image and , in the opinion of some , even strengthen it
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1 Johnson Johnson : The Tylenol CrisisIn my opinion , the Extra-Strength Tylenol should have been recalled
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In this case , losses would be inevitable in any case , and some of those would be borne by distributors
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The main argument in favor of the recall is that the company would not have been able to sell many packages of Tylenol anyway , at least not without a massive promotional campaign
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Therefore , a recall is the only reasonable option that will minimize damage over long run and promote the image of a socially responsible company PAGE PAGE 1 BUSINESS ETHICS
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On the other hand , it is fair that they bear this expense because they have not put in safeguards that would have made tampering impossible
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They could demand that Johnson Johnson share their burden , adding to the cost of keeping Tylenol on the shelves
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The management is responsible for delivering quality product to the stores shelves and preventing any damage that can be done with criminal intent
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After all , the company will demonstrate it takes corporate social responsibility seriously by taking efforts to isolate consumers from even the slightest risk
Source: http://www.writtenessays.net/bus-290-business-ethics-6/
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